HMV Plan Launch of New Digital Platform

Giant entertainment retailers HMV are planning to roll out a new digital platform that they hope will integrate their multichannel operations more effectively and give consumers a more personalised shopping experience.

The new platform is going to be called simply, My HMV and will aim to bring together the currently fragmented structure of their marketing initiatives. As part of this new roll out, the company will be getting rid of the rewards scheme Pure HMV and the existing Pure HMV users will be automatically migrated over to My HMV where they can be rewarded for their loyalty.

Along with rewarding loyalty, My HMV will offer users the ability to combine online and in store retail, link to social networks effortlessly and offer exclusive content. In order to make this possible HMV will be introducing free WiFi in all 270 high street stores where shoppers can use their devices to access My HMV. For shoppers who do not use My HMV already, when they log on using the free in store WiFi they will be invited to join there and then.

Along with the free WiFi, the larger HMV stores will also contain My HMV Cafes which they hope will act as a social hub where shoppers can take advantage of charging points along with the WiFi and also socialise physically and online. My HMV will become the go to source for all of the stores promotions, features and events where members will be given all of the information first and this will in turn build up the profile of these events. Shoppers will be able to view product demonstrations, movie clips, music track samples and other exclusive content to offer a more enriching shopping experience.

HMV hopes that the introduction of My HMV will reverse the downfall in sales of recent years and that by Christmas the figures will be going the right way once again. A strong and positive strategy to kick start a huge company that has recently found itself struggling.

Written by Jason John Mills