Online Privacy – What do Consumers Really Think?
What consumers think of online privacy is vital information to business owners that can be used to get a better understanding of how they should be doing business.
Jul 18, 2012
Top 10 ways to get maximum press release coverage
Well written, placed and targeted press releases take great content and strong relationships to get maximum coverage.
Mar 01, 2012
Don't make a hash of hashtag PR
Twitter PR can be a disaster. Major brands have had embarrassing hashtag fails, we’ll show what went wrong and give you 5 tips to avoid them.
Jan 26, 2012
Cyber world war blackouts
Wikipedia is at the vanguard of the blackout protest against Protect IP and SOPA. This is PR war. We’ll show you how to lose.
Jan 19, 2012 / 1 comment
New Year marketing resolutions
What are your marketing resolutions? How will you gain or maintain competitive advantage when 2012 looks like such a tough year?
Dec 29, 2011
The Art of Giving
Promotional giveaways are a powerful marketing tool, the knack is in identifying the right type of giveaway.
Dec 22, 2011 / 1 comment
The email marketing mix
email marketing continues to be an incredibly cost-effective way to generate new leads, maintain relationships/ brand awareness and promote products, services and events. From years of experience in creating hundreds of email campaigns, I can tell you there's no formula for the perfect email and there's no one-size-fits-all solution. It's all in the mix.
Nov 24, 2011 / 4 comments
Like ads? Me neither. But do you +1 them?
Google adds +1 button to ads and it will “change the way people view advertising”.
Oct 27, 2011
Cut your PPC costs
Pay Per Click Advertising (PPC) can get expensive on you quickly. Those pennies per click soon become pounds as you move to increasingly competitive keywords.…
Aug 18, 2011
Tangibility in the digital age
There's no escaping that the internet has changed the face of marketing. The digital age has delivered immense new opportunities to reach a global audience.…
Aug 04, 2011 / 2 comments