Must-Have Online Marketing Books
Everybody interested in online marketing needs to not only be reading blog posts, but also reading some good books — there are plenty of essentials…
Everybody interested in online marketing needs to not only be reading blog posts, but also reading some good books — there are plenty of essentials available. The benefit of having a physical book is how easy it is to annotate, digest and re-read (plus, they look great on the office shelf).
Search Engine Optimisation (SEO) Secrets
A book written by the fantastically-talented Danny Dover, a former employee of SEOmoz, revealing many SEO “secrets” of which many people are unaware but are actively used by most professional and effective SEOs in the world. From the basics all the way to the more advanced techniques, this will help you learn SEO and achieve the success you deserve.
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Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions
This book, by Tim Ash, is written to help those who would like to improve the execution of their landing pages. It is ideal for those taking part in email marketing and pay-per click campaigns. The book is essentially a step-by-step guide in create the most effective landing page to both save you money and make more money.
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The Art of SEO
Seen as one of the most essential books for anyone wanting to learn SEO, The Art of SEO delves deep into the theory behind SEO and your website. Written by some of the most revered SEOs in the industry — Rand Fishkin, Eric Enge, Stephen Spencer and Jessie Stricchiola — it is a book that can’t be missed and, even a few years after the publication date, is still hugely relevant.
Web Analytics 2.0
A book written to try and make website owners look and analyze analytics in a different way, helping the reader to become more comfortable in forming strategies based around the analytics they’re looking at. This book is definitely targeted towards those with a more logical mind-set who are interested in the numbers game, with the tagline in the bibliography book summing it up: “The book will help your organization become more data driven while you become a super analysis ninja”.
What are you reading?
What are you reading or have you read and would recommend to your peers? Let us know in the comments below or by sending us a tweet and we’ll have a read and let you know what we think!