Mobile Commerce Global Boom led by the UK Market

With predicted European mobile e-commerce revenues rising from €1.7 billion last year up to an estimated €19.2billion in 2017 Forrester have conducted research that has revealed that the UK is set to lead the way in terms of mobile revenue by topping €6.1billion compared to Germany in 2^nd place who are predicted to make €4.1billion.

Forrester also predicted from their findings that the categories of shopping that can be targeted using mobile specific features such as location and immediacy will be the most successful, such as DVD's and CD's, Books and events tickets, although stores with click and collect services and supermarkets mobile grocery shopping can also be expected to see a large improvement also.

We can expect the population of mobile shoppers to grow more than tenfold by 2017, from a meagre 7.6 million last year up to a huge estimated 79 million in 5 years time, with just under half of those users buying via their smartphones.

The number of mobile sales now may only take up a small percentage of overall online sales, but the change is imminent and in the next few years the increase in revenue from those mobile sales will be enourmous.

These figures from Forrester will come as a wake up call to many online retailers who are not already taking steps to develop their mobile sales platform and work on implementing their strategy. It's now clear that mobile sales is no longer something to think about for the future but something to integrate now by targeting these young, technology savvy, well educated people who are already buying online and encouraging them to do so more and more.

The companies who pave the way now for this change by creating multi-channel shopping experiences with mobile shopping at their heart are sure to be the leaders in sales when mobile shopping increases in popularity.

Written by Jason John Mills