Monitoring your public relations campaign
Being able to measure the effectiveness of a PR campaign is nearly as important as the campaign itself. After all, what's the point in spending…
Dec 20, 2010 / 2 comments
Social media KPIs
There are a certain number of key performance indicators (KPIs) that allow online marketers to measure how effective their campaigns are. It’s far too easy…
Dec 13, 2010
Ways to manage your social media profiles
The list of social networks that people should or are using is already massive and will always continue to grow. It’s gotten to the point…
Dec 06, 2010 / 4 comments
Advertising with Twitter
Since April, Twitter have been rolling out different types of adverts available to advertisers including “Promoted Tweets” and “Promoted Trends”. Both of these allow advertisers…
Nov 29, 2010 / 4 comments
Facebook Messages
Last week, Facebook announced “Facebook Messages”, a new way of communicating on the internet. Mark Zuckerberg, founder of Facebook, has famously stated that "[He doesn't]…
Nov 22, 2010
5 Telltale Signs of a Black Hat SEO
Everyone has been there. Lots of promises at the beginning, perhaps some quick successes, a smile here and there and then a bombshell… The person…
Nov 15, 2010
Internationalisation and SEO
Internationalisation and search engine optimisation is a prevalent technical issue for multinational companies or even for smaller companies hoping to take their product to international…
Nov 08, 2010 / 1 comment
You Shouldn’t Rely on Rel Canonical
When the rel=canonical tag came along it was like a breath of fresh air amongst pretty much every SEO on the planet. This wonderful new…
Nov 01, 2010
Combined Search Operators
Combined search operators are the combination of multiple advanced search operators. Using multiple advanced search operators means that searches can be more refined thus more…
Oct 25, 2010
Indexation & Formatting in SERPs
One problem that seems to plague certain organisations is how their pages appear in the search engine results pages (SERPs). Whether it’s as simple as…
Oct 18, 2010