New Year marketing resolutions
What are your marketing resolutions? How will you gain or maintain competitive advantage when 2012 looks like such a tough year?
Dec 29, 2011
The Art of Giving
Promotional giveaways are a powerful marketing tool, the knack is in identifying the right type of giveaway.
Dec 22, 2011 / 1 comment
Landing page design that sells
There are a number of key elements and traits that effective landing pages share. Fundamentally, an optimal landing page is dictated by the optimal sales pitch.
Dec 16, 2011 / 1 comment
Facebook-timeline
Facebook timeline goes public in New Zealand. We get first impressions from DOM’s man in Aotearoa and self-professed Facebook cynic.
Dec 08, 2011 / 2 comments
Google redesign – more minimalist than ever
Google seems intent on stripping its design to skeletal proportions. It's not just Google either. Microsoft's Bing is essentially Google with some diamante bedazzling it's portal.
Dec 01, 2011
The email marketing mix
email marketing continues to be an incredibly cost-effective way to generate new leads, maintain relationships/ brand awareness and promote products, services and events. From years of experience in creating hundreds of email campaigns, I can tell you there's no formula for the perfect email and there's no one-size-fits-all solution. It's all in the mix.
Nov 24, 2011 / 4 comments
Web Design Trends
If you experienced the full horror of 80s fashion then you'll know that what's the height of fashion can quickly become laughably dated.
Nov 17, 2011 / 3 comments
Google+ Brand Pages are Here
Not a week seems to go by without Google launching a new feature that is, shall we say, a bit 'Facebooky'. Ever since the launch…
Nov 10, 2011 / 1 comment
Prudent web design beats austerity
Here we are in tough economic times and dangling over the yawning chasm of another great depression. While EU leaders desperately rush around trying to…
Nov 03, 2011
Like ads? Me neither. But do you +1 them?
Google adds +1 button to ads and it will “change the way people view advertising”.
Oct 27, 2011