Local Search Optimisation

Make sure your local business can be easily found…

Geotargeting SERPs is a rapidly growing trend. Google and the other major search engines are increasingly serving different search results depending on the searcher’s geographic location.

What does that mean to your business? Aside from ensuring your website ranks highly for searches in your local area, it means increasingly, if you want wider coverage, you have to out-perform competitors ranking for searches local to them.

Some of the many factors that go into our local search optimisation service:

• Site architecture and web pages optimised for local search
• Localised page content that’s not just cookie-cutter risking a duplicate content penalty
• Marking-up address/ location data the right microformats for search engines
• Designing local link profiles with localised inbound links

Whether targeting a single region or multiple locations, in isolation or as part of an integrated SEO campaign, DOM ensures you’re tapping into the full potential of local search.