Google Local Business Listings

PPC ad campaigns targeting local audiences

Local PPC advertising targets visitors according to where they are (geolocation) or the geographic phrases they use in search terms. Getting local can greatly increase your PPC campaign performance:

• Increasing conversion rates by eliminating visitors outside the catchment area of your business
• Lower costs due to reducing competition to only your local area
• Improving click-through rates with more targeted ad copy

Between 25-50% (depends on the report you read) of people searching for a product, include a specific geographic location. And, for most SME businesses, about 75% of their customers and suppliers are within 50 miles. This means there is a substantial amount of ‘local’ search engine traffic.

Unlock the potential of going local with PPC

DOM’s expert PPC managers know how to ensure you’re capitalising on the power of local search. More than just geotargeting PPC, local advertising requires a complete strategic approach.

What products/ services are best suited to local PPC campaigns, which will maximise your ROI? How do you optimise for local searches? How do you increase the local appeal of your ads? When going local, who are you now competing against?

With local advertising you’re competing against specific businesses in your immediate area. We will ensure you differentiate your business and appeal to the specific needs of your local audience.