Free PPC Audit
Are you maximising the ROI of your pay-per-click advertising?
What’s the current state of your PPC campaigns? Are you missing opportunities or wasting budget? Where can you increase performance and reduce costs for maximum ROI? These are the questions a free PPC audit from DOM will address.
We will examine everything from the structure and budget of your PPC campaigns through to the wording and targeting of individual ads. Our focus is on 2 key areas:
We start with an in-depth analysis of the keywords your PPC campaigns are targeting. We will identify where your keywords are getting results and where are they draining your budget.
Can certain keyword variations, changes in phrase matching and negative keywords refine the targeting of your PPC ads for greater ROI?
We will then analyse the keyword strategy used in the PPC campaigns of your competitors. On what keywords are you being out-performed? Where are there gaps you can exploit and weaknesses you need to protect?
Ad Copy Analysis
How your ads are written have a big impact on click-through, bounce and conversion rates. In a very short space the text of your PPC ad must grab attention, stand-out from competing ads and convince people to click through.
Not only that… to decrease the cost of ranking highly your ad must be relevant to the search that triggered it, relevant to the landing page it points to and also conform to quality guidelines.
We will analyse the copy and performance of your current ads to see what opportunities there are for rewording to increase click-throughs.