Monitoring your public relations campaign
Being able to measure the effectiveness of a PR campaign is nearly as important as the campaign itself. After all, what’s the point in spending…
Dec 20, 2010 / 1 comment
Direct Marketing + Great Design
An effective direct marketing strategy is too often let down by poor creativity, and there’s only one way to counter this. A lot of companies…
Sep 27, 2010
Understanding Behavioural Targeting
If you’re a frequent user of major websites including Yahoo and Amazon, you may’ve noticed adverts from one company being displayed. This isn’t because that…
Sep 06, 2010
Creating a Competitive PPC Campaign
Pay-per click campaigns can be compared to a chess game, each player can see the others move and strategically think a few moves ahead before…
Aug 30, 2010
Best time to send email campaigns
Delivering an email marketing campaign isn’t just a matter of pressing “go” and then reaping the benefits, there has to be a certain amount of…
Aug 16, 2010 / 2 comments