Online Marketing
Don’t make a hash of hashtag PR
Twitter PR can be a disaster. Major brands have had embarrassing hashtag fails, we’ll show what went wrong and give you 5 tips to avoid them.
Cyber world war blackouts
Wikipedia is at the vanguard of the blackout protest against Protect IP and SOPA. This is PR war. We’ll show you how to lose.
New Year marketing resolutions
What are your marketing resolutions? How will you gain or maintain competitive advantage when 2012 looks like such a tough year?
The Art of Giving
Promotional giveaways are a powerful marketing tool, the knack is in identifying the right type of giveaway.
The email marketing mix
email marketing continues to be an incredibly cost-effective way to generate new leads, maintain relationships/ brand awareness and promote products, services and events. From years of experience in creating hundreds of email campaigns, I can tell you there’s no formula for the perfect email and there’s no one-size-fits-all solution. It’s all in the mix.
Like ads? Me neither. But do you +1 them?
Google adds +1 button to ads and it will “change the way people view advertising”.
Cut your PPC costs
Pay Per Click Advertising (PPC) can get expensive on you quickly. Those pennies per click soon become pounds as you move to increasingly competitive keywords.…
Tangibility in the digital age
There’s no escaping that the internet has changed the face of marketing. The digital age has delivered immense new opportunities to reach a global audience.…
email campaign landing pages
Imagine you’ve just launched the perfect email campaign. Traffic numbers to your site are soaring and every hour you’re getting a jumbo’s worth of visitors.…
Dec
20
2010
Monitoring your public relations campaign
Being able to measure the effectiveness of a PR campaign is nearly as important as the campaign itself. After all, what’s the point in spending…
