http://www.digital-online-marketing.com/design-and-build/4-things-web-copywriters-really-dont-want-to-hear/ Sat, 01 Sep 2012 16:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.digital-online-marketing.com/design-and-build/4-things-web-copywriters-really-dont-want-to-hear/#comment-116 Perry Thu, 26 Apr 2012 12:35:00 +0000 http://www.digital-online-marketing.com/?p=1960#comment-116 I agree with Charlotte, copywriters get a hard time sometimes.  Content is king and it should be written with the reader in mind not because it has to fit in with the website. Apple are a great company to learn about design and how content fits in with design. I agree with Charlotte, copywriters get a hard time sometimes.  Content is king and it should be written with the reader in mind not because it has to fit in with the website. Apple are a great company to learn about design and how content fits in with design.

]]> http://www.digital-online-marketing.com/design-and-build/4-things-web-copywriters-really-dont-want-to-hear/#comment-109 Charlotte Gunnell Sat, 03 Mar 2012 12:55:00 +0000 http://www.digital-online-marketing.com/?p=1960#comment-109 Fantastic article. Thanks for sticking up for us copywriters! I've heard all four of these in my career but #1 is still a major problem. A great webpage has intelligent usability, a striking design AND content that has been written for the user, not to fit around a pre-designed space. A lot (but not all) designers want to make a page look pretty and think that the content can be added afterwards. It's just not the case if you want to convert your users. After they've admired the design, potential customers want to know what you can offer them and only the content can do that. Thanks for sharing - you've definitely converted me :) Fantastic article. Thanks for sticking up for us copywriters! I’ve heard all four of these in my career but #1 is still a major problem. A great webpage has intelligent usability, a striking design AND content that has been written for the user, not to fit around a pre-designed space. A lot (but not all) designers want to make a page look pretty and think that the content can be added afterwards. It’s just not the case if you want to convert your users. After they’ve admired the design, potential customers want to know what you can offer them and only the content can do that.
Thanks for sharing – you’ve definitely converted me :)

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