Blog
Read my news, ideas and insights about the online marketing 'big 3' of successful digital strategies - driving traffic, lead generation and Public Relations.
Don’t make a hash of hashtag PR
Twitter PR can be a disaster. Major brands have had embarrassing hashtag fails, we’ll show what went wrong and give you 5 tips to avoid them.
Cyber world war blackouts
Wikipedia is at the vanguard of the blackout protest against Protect IP and SOPA. This is PR war. We’ll show you how to lose.
Search + your world = ruffled feathers…
Google is rolling out new search features. And this time it’s personal. If you’re logged into Google and search then you’ll start to see Google+…
5 Twitter Criminals
If managed well, Twitter builds relationships and strong brands. But if it’s not… what far-too-common Twitter crimes are businesses still committing?
New Year marketing resolutions
What are your marketing resolutions? How will you gain or maintain competitive advantage when 2012 looks like such a tough year?
The Art of Giving
Promotional giveaways are a powerful marketing tool, the knack is in identifying the right type of giveaway.
Landing page design that sells
There are a number of key elements and traits that effective landing pages share. Fundamentally, an optimal landing page is dictated by the optimal sales pitch.
Facebook-timeline
Facebook timeline goes public in New Zealand. We get first impressions from DOM’s man in Aotearoa and self-professed Facebook cynic.
Google redesign – more minimalist than ever
Google seems intent on stripping its design to skeletal proportions. It’s not just Google either. Microsoft’s Bing is essentially Google with some diamante bedazzling it’s portal.
The email marketing mix
email marketing continues to be an incredibly cost-effective way to generate new leads, maintain relationships/ brand awareness and promote products, services and events. From years of experience in creating hundreds of email campaigns, I can tell you there’s no formula for the perfect email and there’s no one-size-fits-all solution. It’s all in the mix.
