Top 10 ways to get maximum press release coverage
Well written, placed and targeted press releases take great content and strong relationships to get maximum coverage.
Mar 01, 2012
4 things web copywriters really don’t want to hear
Whether you’re hiring a copywriter or writing content yourself –there are 4 things writers of web copy don’t want to hear.
Feb 23, 2012 / 2 comments
Don’t make a hash of hashtag PR
Twitter PR can be a disaster. Major brands have had embarrassing hashtag fails, we’ll show what went wrong and give you 5 tips to avoid them.
Jan 26, 2012
Cyber world war blackouts
Wikipedia is at the vanguard of the blackout protest against Protect IP and SOPA. This is PR war. We’ll show you how to lose.
Jan 19, 2012
Search + your world = ruffled feathers…
Google is rolling out new search features. And this time it’s personal. If you’re logged into Google and search then you’ll start to see Google+…
Jan 12, 2012
5 Twitter Criminals
If managed well, Twitter builds relationships and strong brands. But if it’s not… what far-too-common Twitter crimes are businesses still committing?
Jan 05, 2012
New Year marketing resolutions
What are your marketing resolutions? How will you gain or maintain competitive advantage when 2012 looks like such a tough year?
Dec 29, 2011
The Art of Giving
Promotional giveaways are a powerful marketing tool, the knack is in identifying the right type of giveaway.
Dec 22, 2011 / 1 comment
Landing page design that sells
There are a number of key elements and traits that effective landing pages share. Fundamentally, an optimal landing page is dictated by the optimal sales pitch.
Dec 16, 2011
Facebook-timeline
Facebook timeline goes public in New Zealand. We get first impressions from DOM’s man in Aotearoa and self-professed Facebook cynic.
Dec 08, 2011 / 2 comments